Meet Alphie Sadsad, the National Artist Lead at Sephora Australia and New Zealand


If you’re looking for a makeup artist with a unique style, you may be interested in Alphie Sadsad, the National Artistry Lead at Sephora Australia and New Zealand. In addition to her work as a freelance artist, Sadsad has graced the pages of magazines like Harper’s Bazaar, Madison, Cosmo Bride, and Mindfood. He is a beauty-industry veteran and has spent years educating store assistants on the philosophy behind Bobbi Brown.

Alphie Sadsad is the National Artistry Lead of Sephora Australia & New Zealand

If you’re in the market for a new makeup look, try Alphie’s tips. The National Artistry Lead of Sephora Australia & New Zealand is a woman with extensive experience in the beauty industry, having worked for Giorgio Armani, Bobbi Brown, and Elizabeth Arden. As a Sephora ambassador, he ‘s a keen consumer and has an extensive knowledge of the industry.

Wash your makeup brushes after each use. Clean makeup brushes regularly to prevent bacteria and oil from settling in the brush, which can lead to breakouts. Make sure to replace brushes regularly, too, as using the same makeup tools every day can breed harmful bacteria. Alphie recommends washing makeup brushes once a week, or every few months, to keep them as hygienic as possible.

If you have deep eyes, try a warm, neutral eyeshadow all over, blending a light and medium shade into the crease. This will give your eyes depth and shape. Don’t forget to apply liner, curl your lashes, and apply two coats of mascara. For added effect, try a shimmery shadow!

he is a freelance makeup artist

Born in the Philippines, Alphie Sadsad grew up in Sydney, Australia. Her creativity developed while crafting with her mother. It wasn’t until years later that he discovered the magic of the makeup brush. A detour from University life saw her enroll in a 10-week part-time makeup course and quit her job to pursue her dreams of becoming a professional makeup artist.

An international pro artist, Alphie Sadsad has worked for Cosmo Brides and Harper’s Bazaar. He was Bobbi Brown’s personal makeup artist at the 2016 Mercedes-Benz Fashion Week Australia. Now he travels around Australia to share her passion for beauty with clients. It was there that he was chosen to join the company’s global beauty team and promoted to the prestigious International Pro Artist team.

He teaches store assistants about Bobbi Brown’s philosophy of beauty

One of the most important aspects of a beauty store is its staff. As SEPHORA’s director of marketing, Sadsad explained how to keep staff happy by focusing on social media and in-store design. he also stressed the importance of personal contact and education. Store assistants should know the philosophy of the brand and its products to provide their customers with a pleasant shopping experience.

Alphie Sadsad was recently educating store assistants about Bobbi Brown’. he is an international pro artist and makeup artist who has worked for Harper’s Bazaar, Cosmo Brides, and the like. he was also the Director of Bobbi Brown cosmetics at Mercedes Benz Fashion Week Australia in 2016, where she shared her philosophy of beauty with the world’s top designers.

He has graced the pages of Harper’s Bazaar, New Idea, Madison, Cosmo Bride and Mindfood magazines

A renowned makeup artist, Alphie Sadsad has worked for the world’s leading cosmetic brands before joining the Bobbi Brown team in Sydney. he has travelled across Australia, sharing the company’s philosophy with makeup lovers. Bobbi Brown has recognised her talent and has selected her as one of the global beauty team. he is now a member of the Bobbi Brown International Pro Artist team, the first ever Australian to be chosen for this prestigious position.


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